BRANDING

Branding work for the salad project, a London based restaurant chain. 

The journey of establishing and growing a business often leads to a branding oversight, an important element for long-term success.

This was the case with TSP, a company that, three years post-launch, decided to redefine its brand.

Our process together began with workshops aimed at rediscovering their core identity, future direction, and most importantly, understanding their customers in depth. This involved delving into the minutiae of customer habits, preferences, and lifestyles. Who are they, what do they wear, what do they read, where to do they go for coffee!

We then created a brand that talked to them, a brand they could relate and aspire to. The salad project lifestyle.

This transformation encompassed every aspect of the business, from physical elements like uniforms, prints and interior design to digital communications, including a revamped website, IG presence and consistent content across platforms.

This would not have been possible without the help of a wonderful team of creatives. @rebeccahopee @studiohato @rainwu_ @jonathanutracik

view website ︎